You see a profound connection with color and have a knack for styling friends and family. If you want to turn this passion into a fulfilling career, you might consider becoming a personal color consultant.
But what exactly do personal color consultants do? What education and training do you need to get started? And how much can you earn as a color consultant?
Through this article, you will understand the job role of a personal color consultant, how much consultants earn and the skills required to determine whether this field is right for you.
What Do Personal Color Consultants Do?
Simply put, personal color consultants help people uncover the colors that look best on them. Some personal color consultants also offer color advice across multiple domains, such as interior and exterior design, hair and cosmetics.
Many people are intimidated by the process of styling themselves, their homes or their offices. With so many potential color and design directions to take, the range of options can quickly become overwhelming.
The job of a personal color consultant is to get to know the client, give sound direction on the best colors for their needs and explain which colors to avoid. Consultants utilize several different methods to identify these colors.
How Much Do Personal Color Consultants Earn?
Dedicated personal color consultants are typically entrepreneurial, building their own businesses around their core color philosophy. As with any new business, fees start out lower and grow with the business.
A good starting rate is around $30 per hour. Once you establish your client base and customers see the value in your services, your hourly rate may rise to as much as $150 per hour.
Here are a few pay structures to consider:
Hourly Pay Structure
Whether your client is seeking color advice for a room or would like ongoing help, the hourly structure is an excellent option that factors in your time and expertise.
When discussing your services with a client who is price sensitive, you may provide a video consulting option. A video consulting option may reduce your costs, enable you to reach a larger clientele and allow you to interface with your clients from home. However, know that webcams can distort color when examining clients and color options.
Suggested Fees: Consultation – $120, Maintenance Meetings – $60 per hour.
Initial Consultation With Recurring Monthly Fee
Another option is to charge one premium price for an initial consultation, along with a lower monthly services fee.
Your ongoing services may include face-to-face meetings or unlimited text, phone or email consulting. This pay structure provides clients with an initial in-depth consultation then allows them to receive quick answers and advice via text, phone or email for a low monthly fee.
Suggested Fees: Consultation – $120, Unlimited Digital Consulting – $30 per month
4 Steps to Become A Personal Color Consultant
Ready to break into the dynamic field of color consulting? Here are some steps to get you started:
1. Select Your Specialty
Identifying your niche within the field of color consulting is critical and will determine the path you take.
Because color choice affects everything from curb appeal and home resale value to employee performance and workplace happiness, many color consulting specialties exist to serve these needs.
The most popular types of color consultants include:
- Personal and fashion
- Interior design
You can choose from personal color consulting specialties such as fashion or target industries such as interior design or corporate color consulting.
The first step in providing personal color advice is to conduct a personal color analysis. The effects of color are important, thus it is imperative for a color consultant to have a deep understanding of color.
When considering color consulting careers for architecture, furnishings and even landscaping, you may supply color recommendations for the structures in which your clients live, work and play.
Styles and trends change regularly so homing in on one domain will help nurture your strengths so you can establish a glowing reputation in the field.
2. Earn Your Credentials
Education is foundational to providing well-constructed advice to your clients. It also validates your abilities in the field and bolsters credibility. Obtaining a fine arts degree is not required, but any classes you can take on color theory, textiles, design, fashion and business will be invaluable sources of information for you.
There are color consulting programs across the country and online that offer color consulting seminars and courses. While some provide more value than others, they all give you the opportunity to network with like-minded professionals and instructors.
International Association for Color Consultants/Designers-North America
The IACC was founded in Holland in 1957 by a team of architects, designers, artists, educators and scientists. Observing a gap in color consulting education and training, they organized around this central need to establish an interdisciplinary training program to prepare aspiring color consulting professionals.
The North American branch of the IACC offers accreditation seminars as well as membership opportunities.
3. Gain Real World Experience
Gaining real-world experience is crucial to your success and can be done in tandem with your education. There are many ways to access hands-on training. The easiest way is through practicing on friends and family.
Consider creating a case study for each subject to help build your portfolio. Having your participants write thoughtful reviews of your services will help you learn, and the positive ones can be shown to potential clients in the future. Another way to gain experience is through work or an internship.
Here are some real-world roles that will aid in your journey:
- Cosmetic consultant (Sephora, Nordstrom, MAC)
- Paint color consultant (Sherwin-Williams or local paint retailer)
- Internship or lower level position at a design firm
4. Build Your Client Base
You have chosen your specialty, received training and gained real-world experience. Now is the time to find clients.
Success as a color consultant hinges on your client base. The following will help spread the word about your expertise:
- Start blogging – Give your business a voice by authoring meaningful content on your specialty.
- Network – Join a local networking group, attend conferences or maintain communication with the connections you made during training or while earning your certification.
- Get active on Facebook, Instagram and Twitter – Connect with followers through a strong social presence. Promote your services and case studies and offer a glimpse into your world as a color consultant. Aim to provide as much value as possible to your audience and engage with new people to grow your network. (Social sharing is also a great way to publicize your blog posts, too!)
Hopefully, you have gained the knowledge and confidence to launch your color consulting career. If you are looking for more assistance, C Color can help.
The C Color App is a cost-effective tool for color consultants in every field. Using the proprietary C Color Quiz you can help clients uncover their C Color Spectrums’, all the while differentiating yourself from the pack.
C Color’s proprietary color matching technology and extensive color database will assist you in identifying the optimal colors for your clients’ based on their genetic DNA based preferences.