What Is Color Psychology?
Color psychology is the study of hues, as a determinant of human behavior. Color can influence perceptions that are not obvious, such as the taste of food.
Colors can affect confidence, thoughts, emotions, behavior and the ability to learn and retain information. Color can be indispensable to your overall health and wellness.
Interestingly enough, the human eye does not have the mechanism to perceive the color yellow. Yellow is seen psychologically, hence the complexities and comprehensiveness of color.
Wearing and surrounding yourself with the superlative colors can improve your attitude, add a glow and flawless aspect to your complexion and attract people towards you. These choice colors can enable you to look, think, feel, act, learn and heal your best.
In this Blog Post, you will understand why it is important to establish your DNA recognized, genetic C Color Spectrum, optimize your color environment and leverage color psychology in your daily life.
Common Misconceptions About Color Psychology
Prior to delving into color psychology, as it relates to the C Color Methodology, it is quintessential to address common misconceptions about color psychology.
Misconceptions, regarding color psychology will lead you to believe that if you desire to create feelings of calm, peace and serenity, you should opt to use cool colors, while if you aspire to produce feelings of comfort and energy, you should use warm colors, such as browns, reds and oranges.
With C Color all of the colors in your C Color Spectrum will produce feelings of calm, peace, serenity, comfort, energy, excitement and an unlimited number of other favorable emotions.
To further complicate the intricate subject of color, people often confuse the temperatures of colors. Makeup artists, stylists, designers, decorators and most others, categorize blues, greens and purples, as cool colors and red, yellows and oranges, as warm colors and that is inaccurate, as all colors can be cool or warm.
The majority of color theories claim that all blues are cool, when in actuality, there are literally millions of the color blue. C Color classifies all of the blues, along with every other color into four distinct C Color Spectrums. Two of the four C Color Spectrums contain cool blues and two of the four C Color Spectrums contain warm blues, even though, the predominant base of each of the four C Color Spectrums is unique.
All of the 16.7 million known colors in the world belong in one of the four C Color Spectrums.
To ascertain the hues that can produce feelings of joy, a vibrant appearance and a sense of contentment you must first authenticate your C Color Spectrum, that is the result of a latent color gene within your DNA.
Below are examples of how each of the four C Color Spectrums can wear yellow and ochre colors.
Please note that clothing and accessory colors are for reference only and do not represent the models’ C Color Spectrums.
UTILIZE THE C COLOR APP TO CONFIRM YOUR C COLOR SPECTRUM COLOR
Notice the differences in the four C Color Spectrums;
- C Color Spectrum 1 Yellow is Cool/Blue Based, Less Saturated, Rubbed with Ash
- C Color Spectrum 2 Yellow is Cool/Blue Based, More Saturated
- C Color Spectrum 3 Yellow is Warm/Yellow Based, Moderately Saturated
- C Color Spectrum 4 Ochre is Warm/Red Based, Less Saturated, Rubbed with Earth
The key is the base of the predominant color of one of the primary colors of blue, yellow and red.
“Does this color look good on me?”
“Is this the right color for my client?”
“Does this color represent my brand?”
These universal questions have been asked by color conscious individuals, color professionals and the color curious.
Determining the unsurpassed colors is relevant for all aspects of life, thereby, we will focus on presenting how to navigate color in the following fields:
- Fashion
- Makeup Artistry
- Interior Design
- Graphic Design, Marketing and Branding
Fashion
Wearing the unparalleled colored clothing can send a powerful message to the world, as colors and clothing are an expression and a representation of how you feel about yourself. Consequently, your outward appearance is one of the greatest determinants of your confidence.
To make a good impression, exude confidence, convey a glowing complexion, look your best and attract people towards you, ensure that you are wearing colors from within your DNA affirmed C Color Spectrum. The color of your clothing is arguably more important than the style of the garments. You may be wearing expensive clothing, but, when wearing the merchandise in suboptimal colors, the value of the clothing and your appearance diminishes.
Clothing in less than ideal colors draw the life from your skin and wear you and that means that others notice the color of the garments and not you.
Embrace your C Color Spectrum and further color in fashion to your advantage.
It is unnecessary to clothe yourself in your C Color Spectrum colors from head to toe, as the prime colors are essential from the chest area upward. With that said, once you return to your unquestioned color tendencies, the majority of your wardrobe will be within your C Color Spectrum, as you will be consciously aware of why you are attracted to certain colors.
It is also important to understand the significance of utilizing accessories in the colors within your C Color Spectrum. Subtle splashes of the hues can add radiance to your complexion, introduce another dimension to your appearance, as well, as set you apart from the crowd.
When living in your C Color environment, you will be astonished at the effect your color choices will have on your attitude, mood and general outlook. As if that is not enough, you will receive compliments from others around you.
Below are examples of how each of the four C Color Spectrums can wear silver, black, gunmetal and gray colors.
Please note that clothing and accessory colors are for reference only and do not represent the models’ C Color Spectrums.
UTILIZE THE C COLOR APP TO CONFIRM YOUR C COLOR SPECTRUM COLOR
Notice the differences in the four C Color Spectrums;
- C Color Spectrum 1 Silver is Cool/Blue Based, Less Saturated, Rubbed with Ash
- C Color Spectrum 2 Black is Cool/Blue Based, More Saturated
- C Color Spectrum 3 Gunmetal is Warm/Yellow Based, Moderately Saturated
- C Color Spectrum 4 Gray is Warm/Red Based, Less Saturated, Rubbed with Earth
The key is the base of the predominant color of one of the primary colors of blue, yellow and red.
Makeup Artistry
Dr. Arnaud Aubert, Experimental Psychologist and Associate Professor in the Department of Neurosciences, explains, “All the social information is in the center of the face.”
The psychology of color as it relates to cosmetics can guide you in portraying an exuberant complexion, as well, as self assurance. Choosing the nonpareil cosmetic colors is paramount to influencing perception, whether you are a makeup artist or one who simply enjoys wearing face paint.
Conventional makeup theory suggests that the colors chosen should correspond with your skin tone, eye color and hair color. This common misconception places those that wear cosmetics at risk of draining the glow from their complexion, as C Color asserts that external features do not validate your ideal colors. Your DNA is the identifying factor. Appropriately, utilizing cosmetic colors, within your C Color Spectrum, can beautify your natural facial features and ensure a flawless, radiant complexion.
The reality is that you can apply any color cosmetic palette of your choosing to your face, as long as the predominant base of those colors correspond to your C Color Spectrum. The C Color Ideology is nondiscriminatory, leaving no colors off limits to you.
Below are examples of how each of the four C Color Spectrums can option cosmetic and accessory colors.
Please note that clothing and accessory colors are for reference only and do not represent the models’ C Color Spectrums.
UTILIZE THE C COLOR APP TO CONFIRM YOUR C COLOR SPECTRUM COLOR
Notice the differences in the four C Color Spectrums;
- C Color Spectrum 1 Silver is Cool/Blue Based, Less Saturated, Rubbed with Ash
- C Color Spectrum 2 Black is Cool/Blue Based, More Saturated
- C Color Spectrum 3 Gold, Gunmetal, Pink and Burgundy are Warm/Yellow Based, Moderately Saturated
- C Color Spectrum 4 Gold is Warm/Red Based, Less Saturated, Rubbed with Earth
The key is the base of the predominant color of one of the primary colors of blue, yellow and red.
Interior Design
Similar to clothing, you can employ the colors from within your C Color Spectrum to positively impact you, as it relates to the places that you spend your time, namely, the interiors and exteriors of your home and office. Choosing colors for the interiors and exteriors of your home, declared by your inborn, genetic color predilections can create a calming, uplifting and motivational ambience. The same is true for your office interiors and exteriors.
Alternatively, living amidst colors not within your C Color Spectrum, can dampen your mood, stifle creativity and produce an internal sense of restlessness and at times, chaos. There are many color theories for interior and exterior design, making it significant to note that standard approaches do not target your inherent, DNA championed color partialities.
To reiterate, it is of the upmost importance to ensure that the colors that you are decorating with are indeed within your C Color Spectrum.
By choosing colors within your C Color Spectrum, you can develop environments that are seamlessly strewn together.
When decorating interiors, consider the following approaches:
- Choose two to three colors from within your C Color Spectrum, as the foundation of your décor and expand your colors outward from that foundation
- Unite separate spaces with the same shades of color from within your C Color Spectrum
- Build dimension in a room by painting a focal wall with a color from within your C Color Spectrum
- Select unexpected, although complimentary color accents for each room from within your C Color Spectrum
- Choose colors from within your C Color Spectrum, depending on which activities take place in the room and the mood you choose to convey
- Light the rooms in line with the C Color Spectrums of the individuals’ living or working in the spaces
Below are examples of how home interior colors can be embraced by each of the four C Color Spectrums.
UTILIZE THE C COLOR APP TO CONFIRM YOUR C COLOR SPECTRUM COLOR
Notice the differences in the four C Color Spectrums;
- C Color Spectrum 1 White and Gray are Cool/Blue Based, Less Saturated, Rubbed with Ash
- C Color Spectrum 2 Black, White and Charcoal are Cool/Blue Based, More Saturated
- C Color Spectrum 3 Ivory, Gray and Brown are Warm/Yellow Based, Moderately Saturated
- C Color Spectrum 4 Brown and Green are Warm/Red Based, Less Saturated, Rubbed with Earth
The key is the base of the predominant color of one of the primary colors of blue, yellow and red.
Graphic Design, Marketing And Branding
Persuasive graphic design, marketing and branding are vital in the world today. The image, colors and messaging of a brand can either positively or negatively influence potential customers. Businesses often flounder in a noisy sea of competition, going unseen and unheard by customers. The client of today is constantly bombarded with imagery and messaging.
The only way to get noticed is to foster a brand image that is visually and psychologically impactful and appealing. Graphic designers and marketers must leverage the fitting colors to command the customer’s attention within seconds.
Conventional color theory branding is rigid. It recommends using red to convey power, blue to create a sense of calm, green to signify growth and the list goes on, however, color is multidimensional.
Of the 16.7 million colors in existence, how can one simply guess at the right hue to best resonate with a large audience of people? While a certain shade of blue may be calming to you, it does not necessarily have the same effect on others.
As mentioned previously, each shade of blue resides in one of the four C Color Spectrums. You may prefer Blue Ash Based Blues, that are Cool, but, another person may prefer Yellow Based Blues, that are Warm. The determinant is your intrinsic DNA color proclivities.
When designing a website, app or any other branded asset, graphic designers and marketers should aim to be inclusive of the colors in each C Color Spectrum. That can be accomplished by the following:
Recommend four hues of the same color from each of the four C Color Spectrums throughout the entire designed asset. The C Color logo and website are examples of this recommendation, as blues from each of the four C Color Spectrums are displayed.
- Know the C Color Spectrums of your targeted audience
- Establish dynamic targeting by displaying colors that correspond to the C Color Spectrums of your customers
- Resort to geographical segmentation for advertising to the four C Color Spectrums
- Create superior and distinctive marketing materials that appeal to all four C Color Spectrums, as collateral from other companies may appeal to one or too few C Color Spectrums
Below are examples of how marketing materials can be executed for each of the four C Color Spectrums.
UTILIZE THE C COLOR APP TO CONFIRM YOUR C COLOR SPECTRUM COLOR
Notice the differences in the four C Color Spectrums;
- C Color Spectrum 1 Gray and White are Cool/Blue Based, Less Saturated, Rubbed with Ash
- C Color Spectrum 2 Black and White are Cool/Blue Based, More Saturated
- C Color Spectrum 3 Brown, Yellow, Pink and Purple are Warm/Yellow Based, Moderately Saturated
- C Color Spectrum 4 Beige and Brown are Warm/Red Based, Less Saturated, Rubbed with Earth
The key is the base of the predominant color of one of the primary colors of blue, yellow and red.
Please Note That C Color Spectrum 2 White Hues Are Stark White, With An Ice Blue Cast, Hence Impossible To Display Online
The Importance Of C Color®
C Color is the first and only company to quantify intuitive color preferences. Quantifying intuitive color predispositions is the specialty of C Color and that Ideology and Methodology will support you in living life in your matchless color environment.
The C Color Ideology is predicated upon a color gene within your DNA. You are born with fundamental propensities toward colors, essentially, you embody the virtue of color intelligence.
The optimal colors can enhance your appearance, can enable you to think more clearly, can produce feelings of well-being, can motivate you to act your best, can facilitate in absorbing new concepts more readily and distinctly and can aid you in healing.
To determine your C Color Spectrum, take the five-minute C Color Quiz. The objective of the C Color Quiz is to select the color quadrant that immediately catches your eye. In doing so, you are following your immanent color inclinations. Thinking about your color choices will skew your results.
The accurate aftereffect of the C Color Quiz relies upon intuitive choices, not thought choices.
Due to this reason, receiving a Personal C Color Analysis differs from all others on the market.
Once your C Color Spectrum is verified, trust the C Color App to substantiate whether or not the goods are within your C Color Spectrum.
- All colors contain numerous colors, accordingly, it is imperative to photograph, the object of interest at a distance and to color correct the photograph with the Lighting and Filters features.
- The photographed color must match the color of the actual item that the eyes see.
- Once the above two steps are completed, choose a zoomed in section of the pure color, even if blurred to match and the C Color App will approve or deny the match.
- Take advantage of the built-in capability of the Smartphone to lighten or darken the photograph, if necessary.
- Avoid bright areas and shadowed areas, as those conditions can affect the color match.
The expert Eye in the C Color App is accurate, meets your color needs, answers your color questions, assists you in color decision making and saves you thousands of dollars, by eliminating misguided color choices.
Unleash the secrets of your DNA and Look, Think, Feel, Act, Learn and Heal your best, today!
