Pantone has announced that “Viva Magenta” is the 2023 Color of the Year.
“Viva Magenta” is suggested by Pantone to be expressive of optimism, fearlessness, power, joy, and a zeal for life. The color is claimed to be the embodiment of an “appreciation for the natural world”.
Connecting color to an affiliation increases the ability of a person to make a color association, even though the colors of magenta vary, as there are many raspberry type colors.
Last year’s Color of the Year, “Very Peri”, was said to signify the possibilities brought upon by a virtual world.
The Pantone Color Of The Year Narrative
The Color of the Year Program was established in 1999 as an initiative to stimulate conversation surrounding the connection between color and culture.
The selection of the Color of the Year involves global representatives from the color industry, who commune to analyze and forecast color trends. A color is then determined based upon how the group estimates the upcoming year.
Pantone originated as a printing company specializing in color. The Pantone Matching System (PMS) was designed to ensure that color is consistent in terms of how it materializes on paper after being printed. The color swatches have an identifying code that yields the exact colors.
Pantone has since adopted the Fashion, Home + Interiors (FHI) system for textiles, coatings, and pigments.
Printers, designers, other businesses, and consumers are able to be assured that coloring, digital and print, correctly aligns with their brand or individual identity.
Pantone Color Collaborations
Pantone has significant sway in the arena of establishing a yearly color. Industries heavily relying upon color look to Pantone with the intent of discovering trends in fashion, interior design, beauty, graphic design and more.
Pantone brilliantly collaborates with other companies to market its own Color of the Year products.
In 2012, Pantone collaborated with Sephora and applied the Color of the Year, “Tangerine Tango”, to a new collection of beauty products.
This year, Cariuma has designed a line of “Viva Magenta” sneakers in collaboration with Pantone. Cariuma did the same last year with the 2022 Color of the Year, “Very Peri”.
Pantone, in collaboration with Motorola, has launched a “Viva Magenta” colored phone.
The challenge is that inherent DNA color partialities of individuals are not taken into account when general trends or fashionable colors are identified to be practiced universally and announced to the public at large.
“Viva Magenta”: 2023 Color Of The Year
The Pantone swatch of “Viva Magenta” is a raspberry color that is within the C Color Spectrum 3 grouping.
C Color Spectrums® are categories of hundreds of thousands of colors. Each of the four C Color Spectrums are classified by the temperature, saturation and predominant base of one of the primary colors of either blue, yellow or red; although, the bases of the colors may not be particularly noticeable or easily distinguishable by the human eye.
Other colors listed on the Pantone website show the color titled “Viva Magenta” in a variety of prominent bases, temperatures and saturations.
In other words, Pantone reveals many color versions of each Color of the Year.
The actual Pantone swatch of “Viva Magenta” will evoke positive responses from individuals that are within C Color Spectrum 3; however, a negative reaction to the color will be elicited from individuals in C Color Spectrum 1, C Color Spectrum 2 and C Color Spectrum 4, respectively.
The favorable news, also mentioned in all C Color Blog Posts relating to Pantone colors, is that in general, all C Color Spectrums can wear renditions of each Pantone Color of the Year. The caveat being that in 2019, variations of the living coral color only pertained to C Color Spectrum 3 and C Color Spectrum 4.
Below is an example of a C Color Spectrum 3 model, wearing both a C Color Spectrum 2 color of Viva Magenta, and a C Color Spectrum 3 color of Viva Magenta.
Distinctly, when the model is clad in C Color Spectrum 3 colors, she has a flawless and glowing complexion, as the model, in reality, is within the C Color Spectrum 3 category.
The After Photograph Displays Yellow Based Hair, Makeup and Dress; Resulting In C Color Spectrum 3
Obviously, your praiseworthy colors are of note as the benefits gained from this awareness are innumerable. Satisfaction with your daily color judgments is just one substantial gain. Alluring semblance, lofty bearing, coveted confidence and resplendent domain are a few additional betterments.
C Color® is the first and only company to quantify intuitive color propensities. The C Color Quiz, that is a part of the C Color App, is a color analysis algorithm that classifies users into one of the four C Color Spectrums. The C Color Quiz can be found on the C Color Website or on the C Color App.
To make color a personal endeavor, C Color takes into account the implicit color inclinations of clients and grants them the opportunity to discover their own optimal colors with the C Color Quiz and color matching automation protocol.
Discerning Your Laudatory Colors
Discerning the colors that are commendable for you is a relatively uncomplicated process. The unfortunate circumstance is that many people struggle with confusion pertaining to color.
The color conflict can result with people purchasing what they deem to be “safe” colors; when in truth, all colors are SAFE, if they are chosen from within your C Color Spectrum.
C Color is a lifestyle technology company that challenges established color theory beliefs. The evolution of color in relation to the human species has been limited, if not substantially nonexistent; yet, color is incontrovertibly consequential and far reaching.
Quantifying individuals’ proclivities for color intelligence is the specialty of C Color, and that Ideology and the C Color Methodology will support you in living life in your unrivaled color environment.
The C Color Ideology is predicated upon a color gene within your DNA. You are born with instinctive predilections toward colors; accordingly, you embody the virtue of color intelligence.
The young experience no conflict with color, as native inborn color tendencies are followed without hesitation.
People for the most part love hues, but do not believe that they can wear and surround themselves with color. Conversely, individuals tend to assign inaccurate beliefs to color and associate emotions, positive and negative, to hues, despite the actuality that those beliefs and emotions are often unfounded.
There are 16.7 million colors in the world, and C Color presents an innovative Methodology to navigate color and guides you in choosing the incomparable colors for fashion, accessories, hair, cosmetics, interiors and exteriors of homes, offices, and automobiles, and everything else within your world.
Whereas C Color espouses that there is a color gene within your DNA, the external features of hair colors, eye colors and complexion colors are not relevant in determining your C Color Spectrum or your superlative colors.
C Color® does NOT employ the ineffective correlation of utilizing hair, eye, and complexion colors to establish the hues that you should surround yourself with and wear, nor is a color draping app required.
C Color deciphers the color code and provides a cogent, compelling, and linear color tenet.
The question “What is a personal color analysis?” is unnecessary, as the C Color Quiz verifies your C Color Spectrum® and has an efficacy rate of an astounding 99.8%.
There is no other color analysis doctrine on the market that can avow that aftermath. We do not guarantee one hundred percent efficacy, as clients may not consistently follow their innate preferences or intuition throughout the C Color Quiz.
Quick, simple and interpretative, the C Color Quiz, consisting of nine color panels, distinguishes your genetically irrefutable C Color Spectrum.
The objective of the C Color Quiz is to select the color quadrant that immediately catches your eye. In doing so, you are following your immanent color predispositions. Thinking about the color options will skew the aftereffect.
The accurate outcomes of the C Color Quiz are based upon intuitive judgments, not thought choices.
Due to this reason, receiving a Personal C Color Analysis differs from all others on the market.
Authenticate your C Color Spectrum and take advantage of the C Color App. The best color analysis app is the C Color App.
Choosing the proper colors has been simplified for you with the C Color App, as your mobile phone will be programmed to your C Color Spectrum. Hundreds of thousands of colors comprise each C Color Spectrum and millions of colors are differentiated within the C Color database.
Below are examples of how each of the four C Color Spectrums can wear variants of the color of the year, “Viva Magenta”.
Please note that clothing and accessory colors are for reference only and do not represent the models’ C Color Spectrums.
UTILIZE THE C COLOR APP TO CONFIRM YOUR C COLOR SPECTRUM COLORS
Notice the differences in the four C Color Spectrums:
- C Color Spectrum 1 Viva Magenta is Cool Blue Based, Less Saturated, Appears Rubbed with Ash
- C Color Spectrum 2 Viva Magenta is Cool Blue Based, More Saturated
- C Color Spectrum 3 Viva Magenta is Warm Yellow Based, Moderately Saturated
- C Color Spectrum 4 Viva Magenta is Warm Red Based, Less Saturated, Appears Rubbed with Earth
The key to the classification of all colors is the base of the predominant color of one of the primary colors of blue, yellow and red.
Invest in C Color; gain access to the colors from within your C Color Spectrum; become your own personal color consultant, and achieve color independence.
“Viva Magenta” Pantone Swatch Is Categorized Within C Color Spectrum® 3
As stated prior in the Blog Post, the “Viva Magenta” Pantone swatch is a color from within C Color Spectrum 3. The raspberry color is predominantly Warm Yellow Based and is Moderately Saturated.
Pursuant to taking the C Color Quiz, you may be wondering if “Viva Magenta” is an exemplary color for you.
Do not be concerned if you have discovered via the C Color Quiz that you are not within the C Color Spectrum 3 category, and “Viva Magenta” is not a suitable color for you. There are millions of red raspberry colors that are admirable for all of the C Color Spectrums. The discernible factors of each red raspberry hue are the temperature, predominant base and saturation of the color.
Below are additional examples of how each of the four C Color Spectrums can wear “Viva Magenta” colors.
Please note that clothing and accessory colors are for reference only and do not represent the models’ C Color Spectrums.
UTILIZE THE C COLOR APP TO CONFIRM YOUR C COLOR SPECTRUM COLORS
Notice the differences in the four C Color Spectrums:
- C Color Spectrum 1 Viva Magenta is Cool Blue Based, Less Saturated, Appears Rubbed with Ash
- C Color Spectrum 2 Viva Magenta is Cool Blue Based, More Saturated
- C Color Spectrum 3 Viva Magenta is Warm Yellow Based, Moderately Saturated
- C Color Spectrum 4 Viva Magenta is Warm Red Based, Less Saturated, Appears Rubbed with Earth
The key to the classification of all colors is the base of the predominant color of one of the primary colors of blue, yellow and red.
People often confuse the predominant bases of colors, thereby, confusing the temperatures and saturation of colors. Color analysts, makeup artists, stylists, designers, and most other industry professionals categorize blues, greens, and purples as cool colors, and reds, yellows, and oranges as warm colors; nevertheless, all colors can be cool or warm.
Colors similar to “Viva Magenta” that are suitable for C Color Spectrum 1 individuals are predominantly Cool Blue Ash Based Reds. The colors will have less saturation and appear rubbed with ash.
Colors similar to “Viva Magenta” that are suitable for C Color Spectrum 2 individuals are predominantly Cool Blue Based Reds. The colors will have more saturation.
Colors similar to “Viva Magenta” that are suitable for C Color Spectrum 4 individuals are predominantly Warm Red Earth Based Reds. The colors will have less saturation and appear rubbed with earth.
Suggestions For Including “Viva Magenta” Into Your World
Below are examples of accessories and clothing in variations of the “Viva Magenta” color.
Please note that accessory and clothing colors are for reference only and do not represent the models’ C Color Spectrums.
UTILIZE THE C COLOR APP TO CONFIRM YOUR C COLOR SPECTRUM COLORS
Notice the differences in the four C Color Spectrums:
- C Color Spectrum 1 Viva Magenta is Cool Blue Based, Less Saturated, Appears Rubbed with Ash
- C Color Spectrum 2 Viva Magenta is Cool Blue Based, More Saturated
- C Color Spectrum 3 Viva Magenta is Warm Yellow Based, Moderately Saturated
- C Color Spectrum 4 Viva Magenta is Warm Red Based, Less Saturated, Appears Rubbed with Earth
The key to the classification of all colors is the base of the predominant color of one of the primary colors of blue, yellow and red.
The C Color App Explained
Designed and developed utilizing artificial intelligence, the C Color App, as your handheld color stylist, approves or denies the color matches for you. Assimilate the C Color App into your daily life by utilizing the color matching mechanism for all of your color intentions: fashion, accessories, hair, cosmetics, interiors and exteriors of homes, offices, and automobiles, and everything else within your world.
Color consultant training and color consultant courses are needless with the C Color App.
It takes patience and finesse to learn to maneuver the C Color App suitably, and color in general is complicated. Succeeding that situation, you will have a 21st Century Palette and Personal Color Consultant at your fingertips.
The laudable colors augment your outward appearance and your life. You will unequivocally experience the magic that color creates.
- Considering that all colors contain numerous colors, it is imperative to photograph the object of interest at a distance and to color correct the photograph with the Lighting and Filters features.
- The photographed color must match the color of the actual item that the eyes see.
- Pursuant to the completion of the above two steps, choose a zoomed in section of the pure color, even if blurred to match and the C Color App Expert Eye will reveal whether or not the color is commendable for you.
- Apply the built-in capability of the Smartphone to lighten or darken the photograph, if necessary.
- Avoid bright areas and shadowed areas, as those conditions can affect the color match.
The Filters offered on the C Color App assist with the Lighting adjustments of the photograph that you have chosen to match.
The Lighting Slider offered on the C Color App assists with the Temperature of the photograph that you have chosen to match.
The Lighting and Filters components of the C Color App were included to support you with perfecting the colors of the photographs; nevertheless, as with the similar lighting and filters features within the smart phones, artful nuance is required. Ensure that the garment is photographed at a distance and in adequate light, if convenient, as bright areas and shadows can alter the colors.
Please also be cognizant, that assessing if you are instantly and intuitively attracted to the colors of the fitting, is paramount. Attempt to keep your brain out of the equation, as your intuitive self has the correct answers.
The C Color App endows you with the ability to elect notable colors declared upon the predominant base of one of the primary colors of either blue, yellow or red.
All of the above is accomplished on your mobile device. Ultimately, you have a color stylist at your disposal all day, every day.
The C Color App renders color independence, along with a myriad of other benefits.
We intuitively know our praiseworthy colors, as all individuals embody color intelligence. You and the C Color App ideally work in tandem. If colors did not match your C Color Spectrum that you presumed would match, as similar colors had matched, then the bright and shadowed areas of the photograph need to be avoided. It does take training to capture a photo in appropriate lighting and to eliminate the bright and shadowed areas. Once mastered, you can become a color consultant for yourself.
In regard to patterns, direct the camera toward the color that is the most prominent within the pattern and that sits nearest the face. The dominant color within any patterned apparel is the color that must be identified as a color within your C Color Spectrum.
Change Your Life With C Color
The C Color App, as the 21st Century Palette and Color Consultant, is accurate, meets your color needs, answers your color questions, assists you in color decision making, and saves you thousands of dollars by eliminating misguided color choices.
Wearing and utilizing colors within your C Color Spectrum can enhance your appearance, can enable you to think more clearly, can produce feelings of well-being, can motivate you to act your best, can assist you in absorbing new concepts more readily and distinctly, and can aid you in healing.
Make Color Personal; Look, Think, Feel, Act, Learn and Heal with C Color
